Hoops App

When an NBA Champion like Coach Nick Nurse talks about wishing he had Hoops when he was a kid, it makes an immediate impression on consumers. Personal stories build empathy and help people feel a sense of belonging and relationship with a brand. Coach Nurse not only is an NBA champion coach, but he shot almost 47% from 3 in college. So when an expert like Coach Nurse talks about shooting, it adds instant credibility to a sometimes difficult market space like the app store.

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