Progress Bank needed a new series of TV spots that would catch people's eye and extend their brand of a personal, friendly bank focused on convenience and small businesses. Their existing print creative combined black and white imagery with the blue in the Progress Logo. We thought it would bring a similar style to the video, and this created an instantly unique and recognizable look for the spots.
Thinking about Huntsville's explosive growth, we built the campaign around the tagline, "Are you ready for progress, because Progress Bank is ready for you." This allowed us to build Progress Banks' benefits into the story of each character that represented their target customers.
Maximizing their budget, we also shot still photos that could be used in their print and digital campaigns and created consistency with all their visual messaging.
