Most people think stock footage, looks...well...staged and campy, but by using the right clips, music, narrative, and editing, you can use stock footage to create a story that is incredibly compelling and emotional. When used appropriately, it can also help keep a client within their budget.
With Progress Bank, we started with the campaign idea, "What does Progress Look Like?" Through a series of TV spots, we focused on the true benefit for their customers. Mortgages became homes. A construction company's business built "your dreams." By knowing where to look, and selecting the right clips, we were able to create TV spots that matched their branding identity and felt like a trusted national campaign.
