The Huntsville/Madison County CVB faced a challenge during the initial stages of Covid. Tourism was down due to quarantine and caution, and as people everywhere turned to outdoor recreation for vacation and escape from their homes, they might not realize everything the Huntsville area had to offer.
Building off their existing "We've Got Space" campaign, we used the theme "We've Got Space- Outdoors." We captured footage that showed the beauty of the area and all the activities that were available for people with varying levels of physical abilities. Focusing on "Space to Play, Relax, and Explore," we labeled each location in the video, making it easy to search for the locations if you were interested in visiting.
